Analysis Of Henan Marketing Strategy Of HD Gene Company's Gene Testing Business

Bioengineering technology is a new industry in the 21 st century.Gene detection is the most important part of bioengineering industry.In recent years,with the strong support of national policies,gene detection has ushered in a great opportunity for development.With the rapid development of economy and the improvement of the level of science and technology,the reform of the social system is speeding up,and the gene detection industry has gained more space for development because of the rapid development of the economy and the continuous improvement of the level of science and technology.However,as far as the present situation is concerned,the genetic testing products in the market of our country have appeared obvious homogeneity phenomenon,and the expanding space of market development has attracted more and more competitors to enter the market,and the competition among the industries is fierce.The degree is increasing.If gene testing enterprises want to obtain more long-term development in the market,they must make certain improvement on marketing strategy,so that their own marketing strategy can adapt to the changes of the market,so as to realize the continuous growth of economic benefits.In this paper,HD gene company is chosen as the research object,and the current situation of market management of the company is studied.First,it makes a holistic discussion on the macro-situation of the industry,and then,starting from within the industry,it makes a comparative analysis of the current development situation of each enterprise.Find out the advantages and disadvantages of HD in the process of marketing and the aspects that the marketing strategy needs to be improved in the future development of the company.Finally,the corresponding solutions are worked out,and the implementation and exploration are carried out.Before formally starting the research,the purpose,background and significance of the research are introduced in this paper.For HD Gene Co.,Ltd.After fully studying the marketing environment,internal environment and industry environment,this paper describes the marketing strategy of the company in Henan market,and describes theoutstanding advantages of the company in the process of marketing.And combined with the economic conditions of the company and the macro-state of the market to determine the company's promotion strategy,price strategy,product strategy and market strategy content;At last,this paper gives a detailed explanation of the concrete value and implementation plan of the marketing strategy of HD Gene Company,and gives a detailed description of a series of safeguard measures taken by the company in the course of the implementation of the marketing strategy.The research objects chosen in this paper can represent most of the enterprises in the field of gene detection.The problems faced by HD gene companies in the marketing process are also difficult problems faced by other enterprises in the same industry.The paper hopes that this study can help HD to solve the marketing problems and provide some reference for HD to explore the marketing strategy planning for future development.