Research On The Development And Utilization Of Taoist Culture Tourism Resources In Hainan Dingan

With the social and economic development and the continuous progress of science and technology,the level of social productivity has been unprecedentedly increased.People enjoy more material wealth and have more leisure time.People’s consumption concepts and behaviors have begun to change dramatically.People began to pursue a higher quality of life,and the consumption level at the cultural and spiritual levels has increased significantly.In recent years,Taoist cultural resources have become an important resource for satisfying new consumer services and can provide people with cultural and spiritual consumer services.Taoism culture has a great influence on the formation and development of Chinese culture,has great attraction to tourists,and can perfectly fit modern leisure tourism.Taking Taoist culture as the main line and experiencing the Taoist concept of "heaven and man unite",one can not only enjoy the natural beauty of tourism,but also experience Taoist culture.Ding’an County has the unique tourism resource advantages of the Taoist Nanzong Holy Land.Among them,Ding’an Wenbifeng Taoist Cultural Garden has a rich cultural connotation.Therefore,this paper analyzes the basic principles,ideas and methods of the development and utilization of Taoist cultural tourism resources by using the methods of literature,questionnaire and inductive deduction.On this basis,the basic situation of the development and utilization of Taoist cultural tourism resources in Ding’an,Hainan is introduced,and the existing problems and causes of the development and utilization of Taoist cultural tourism resources in Ding’an,Hainan are analyzed and summarized.Among these problems are the excessive commercialization of Taoist tourist attractions and tourism products.The Taoist cultural content is low,the development and distribution of Taoist cultural tourism resources are uneven,the phenomenon of homogenization of Taoist cultural tourism products is serious,the scale of Taoist cultural tourism resources development and industrialization is small,etc.The article proposes the concept of sustainable development and development with innovative concepts.Taoist cultural tourism products,focusing on the regional coordinated development of Taoist cultural tourism resources,strengthening research on Taoist culture to avoid homogeneous construction,and achieving industrial integration of thedevelopment of Taoist cultural tourism resources,focusing on solutions to how Hainan Ding’an builds a free trade zone,Under the favourable policies of Hong Kong,it has successfully established a Taoist tourist resort brand by using publicity platforms,developing new products,activating new formats,and breaking through.The article further summarizes the problems and innovations that the research mainly addresses.