Research On The Culture Tourism Resources Development Of Bai Minority In Jianchuan

Bathed in the sunshine and rain of the reform of integrated culture and tourism,there has great potential for the integrated development of “ethnic culture + tourism” in Yunnan.“National culture + tourism” requires the development of new forms of tourism with the concept of “big tourism” and the in-depth development of tourism resources.Jianchuan is the original town of Bai nationality in Yunnan province.Subtropical monsoon climate and forest coverage rate are as high as 77%,and the natural scenery is beautiful.It is adjacent to Dali,Lijiang,Shangri-La and other places in the north and south,which has created a good basic condition for Jianchuan to deeply develop Bai cultural tourism resources,carry out regional tourism interaction and cooperation,and create high-quality local tourism products.Jianchuan is a national poverty-stricken county.In the process of the development of tourism economy,only the scenic spots such as the Ancient Town of Shaxi,Mount Shibao,Mount Qianshi,Mount Laojun group of Mount Dian are developed,but the development of Bai cultural tourism resources is still in the primary stage.In May 2017,the Jianchuan government proposed to comprehensively carry out the reform of tourism to promote tourism,and emphasized the improvement of ethnic cultural tourism routes.It can be seen that to realize tourism in Jianchuan,the in-depth development of Bai cultural tourism resources must be carried out.How to develop the cultural tourism resources of the Bai ethnic group in Jianchuan with the help of the policy environment of poverty alleviation through tourism in the whole region is worth of our consideration and research.In this study,the author selected literature analysis method,questionnaire survey method,qualitative comparative analysis method and field interview method.Combined with the perspective of multidisciplinary basic knowledge,and the author provided scientific theoretical guidance for the research on the topic content.On the basis of the theory of tourism geography,such as regional spatial structure theory,sustainable development theory,tourism life cycle theory,tourism competitiveness theory and tourist behavior theory and other basic theories and concepts,from the tourist resources development mode,design of tourism products,tourism marketing,the author analyzes JianChuan Bai problems of culture tourism resource development together with the present situation of development,provide JianChuan Bai culture tourism resource development ideas and countermeasures.The thesis consists of six chapters.Chapter one is introduction.The author introduces the background of topic selection from macro and micro perspectives,and introduces the significance of topic research and related research progress at home and abroad,then clarifies the research methods and ideas,and points out the innovation of this paper.In the second chapter,the author defines the basic concepts,and introduces the theoretical basis of the paper writing.In chapter three,the author classifies and evaluates the cultural tourism resources of the Bai nationality in Jianchuan.The author classifies the cultural tourism resources of the Bai nationality in Jianchuan from the aspects of material culture and spiritual culture.A questionnaire survey was conducted to evaluate the value of individual resources,and qualitative comparative analysis was carried out by combining the data of value evaluation indicators in the questionnaire.This paper analyzes and evaluates the value of cultural tourism resources of the Bai nationality in Jianchuan by combining qualitative and quantitative methods.In the fourth chapter,the author summarizes the protection and development of the Bai cultural tourism resources in Jianchuan.This paper analyzes the policy practice and problems of the protection of the cultural tourism resources of the Bai nationality in Jianchuan from the aspects of the protection policy and legal regulations and the progress of the protection of the application for the world cultural heritage.According to the relevant tourism data from 2010 to 2018 provided by Jianchuan tourism commission,the author analyzes the current situation of Jianchuan Bai cultural tourism market.Based on the interview data,the author analyzes the practical exploration and effect of the development of the Bai cultural tourism resources in Jianchuan.In the fifth chapter,based on the value evaluation and development status of Bai cultural tourism resources,the author analyzes the problems and causes of the development of Bai cultural tourism resources in Jianchuan.The author makes an in-depth exploration of the concrete problems of the development of cultural tourism resources of the Bai nationality in Jianchuan from three aspects: development mode,tourism product design and tourism marketing,And analyze the cause of the development problem.In the sixth chapter,the development of the cultural tourism resources of the Bai nationality in Jianchuan.