Research On Competition And Cooperation Strategy Of Weihai Port Logistics Based On Game Theory

Marine transport occupies an important position in international trade transport,and the growth of Global trade volume and the globalization of manufacturing industry have brought greater challenges to port shipping.In the face of the changing market and higher requirements for service level,ports take various measures to expand their ports according to their own environment,which further intensifies the competition between ports.In 2018,Shandong Province opened the curtain of port integration.The first step is to integrate Binzhou Port,Weifang Port and Dongying Port by Shandong High Speed Group.The formation of Bohai Bay Port Group has been completed.The second step is to integrate Weihai Port on the platform of Qingdao Port.The competition among Shandong ports presents a new situation.The implementation of port integration policy in the province and the opening of "China-Europe Banlie" have brought new opportunities and challenges for the development of Weihai Port.How to seize the opportunity,adjust its policies in time,and establish good cooperative and competitive relationship with other ports in the province has become an urgent problem to be solved in Weihai Port.Firstly,this paper analyses the port logistics competition strategy of Weihai Port,studies the impact of price and logistics service level on port revenue in the process of port logistics competition,and draws a conclusion that the port revenue difference between port cooperation strategy and competition strategy.According to the specific situation of Weihai Port,the container business of Korea is selected as the logistics business representative to study the competition situation of Yantai Port.After that,the different strategies of competition and cooperation in Weihai Port are further analyzed:when Weihai Port chooses cooperation,the impact of port logistics service level on port revenue is studied;when Weihai Port chooses cooperation,port revenue is related to distribution coefficient and consumption coefficient,and the two ports form a new game on how to allocate market share.Finally,according to the results of the analysis and the specific situation of Weihai Port,some suggestions are put forward to improve the competitiveness of the port logistics and promote the further development of the port logistics in Weihai Port.