| Liuzhou is the only city in Guangxi that has selected the first batch of "National Sports Tourism Demonstration Base" jointly issued by the General Administration of Sports and the National Tourism Administration in 2017,and has become one of the 30 "National Sports Tourism Demonstration Base" cities in the country.Liuzhou is an important industrial town in southwest China.With the prosperity of industrialization,a series of serious environmental pollution problems have arisen.Beginning in 2008,Liuzhou has carried out the project of "Blue Sky and Blue Water",focusing on comprehensive control of air and water pollution.In just ten years,Liuzhou has changed from an industrial city plagued by environmental pollution to a modern tourist city with the brand of "sports tourism".Rich sports tourism resources are a powerful guarantee for accelerating urban transformation.Up to now,there are few reports on the evaluation and analysis of sports tourism resources in Liuzhou City by combining qualitative evaluation with quantitative evaluation.This paper synthetically uses Delphi method,questionnaire survey method,analytic hierarchy process,mathematical statistics and other research methods,taking sports tourism resources in Liuzhou as the research object,through on-the-spot investigation of sports tourism resources in Liuzhou,and adopts the evaluation method of combining qualitative and quantitative methods to make a comprehensive evaluation of sports tourism resources in Liuzhou,aiming at promoting and innovating sports tourism capital in Liuzhou City.The theoretical level of source evaluation provides data support and practical basis for the development and utilization of sports tourism resources in Liuzhou City,thus promoting the sustainable and efficient development of sports tourism industry in Liuzhou City.The full text is divided into four parts:The first part is the preface.This paper mainly discusses the research background,purpose and significance of literary theory,combs the research results at home and abroad,clarifies the concept of sports tourism resources,sports tourism resources evaluation and evaluation index system,and clarifies the technical route of research.The second part introduces the research objects and methods.The third part is the main part of this paper.Based on the on-the-spot investigation of the main destination of sports tourism in Liuzhou City,this paper introduces the current situation of sports tourism resources in Liuzhou City combined with literature.Guided by the national tourism resources evaluation criteria,referring to the relevant academic research results,and combining with the interview opinions of experts and scholars in sports and tourism circles,the evaluation index system and evaluation model of sports tourism resources in Liuzhou City are established,and on this basis,an empirical study is carried out.The comprehensive score of sports tourism resources in Liuzhou City was calculated by Roserberg Fishbain model,and the result was 6.6166.According to the national standard(GB/18972-2017),sports tourism resources in Liuzhou City are included in the third-level sports tourism resources,which belongs to the excellent grade of resources.The evaluation results of sports tourism resources in Liuzhou are divided into four parts: advantages,disadvantages,opportunities and challenges.It is believed that the advantage of sports tourism resources in Liuzhou City is that the resources are scarce and charming,and the competitions are exciting and dangerous.The disadvantage is the low popularity of sports tourism resources in Liuzhou and the short period of tourism.Opportunities are natural environment conditions and outstanding characteristics of traditional minority sports.Cooperation with sports tourism in surrounding cities is deepened,and the potential of tourist market is enormous.The threat is the fierce competition in the market of homogeneous sports tourism products,the poor condition of sports tourism human resources,the outdated propaganda methods and the backward development of local air traffic.The fourth part summarizes the full text and puts forward development suggestions. |
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