The Spatial Distribution And Brand Building Of Sports Tourism Resources In Rizhao City

Based on the existing of sports tourism,tourism resources at home and abroad and the research results of the spatial distribution of sports tourism resources,on the basis of the investigation,analysis and evaluation of sports tourism resources,the focus of sports tourism resources in Rizhao city comprehensive combing,through the combination of qualitative and quantitative way of sports tourism resources in Rizhao city space differentiation status,found that Rizhao city sports tourism present situation,to build Rizhao city sports tourism brand development to provide a viable and effective countermeasures and Suggestions,so as to Rizhao city sports tourism sustainable development,the brand development to provide theoretical support.According to the research,there are several conclusions:There are many kinds of sports tourism resources,and the development foundation is well.Rizhao is rich of sports tourism resources,by statistics,Rizhao has eight major categories of sports tourism resources,and 27 secondary type,304 of the 61 basic types of sports tourism resources of monomer,which is a typical sports tourism resource distribution area,for Rizhao city sports tourism resources development and the brand development to lay the resource base.Sports tourism resources are high and development potential is huge.By the quantitative analysis of Rizhao city sports tourism resources are divided into seven levels,the level of sports tourism resources to achieve special grade level(5)and fine(level 4)accounted for 16.13% of overall tourism resources,the number of shows that Rizhao city sports tourism resources of the brand incubation occurrence is higher;The proportion of excellent and common sports tourism resources is 41.94%,which indicates that the back-up support power resources of the development of sports tourism resources in Rizhao are abundant;Common class,potential and start type sports tourism resources accounted for 41.93% of the total,showed that Rizhao city sports tourism resources to stay in the key mining resources is bigger,sufficient supportive of the development of the sports tourism resources.The agglomeration of sports tourism resources is strong,and the development of the whole domain is imperative.Through statistical analysis of sports tourism resources in Rizhao city space as a result,according to Rizhao city sports tourism resources in the global spatial auto-correlation Moran's I index is 0.21,the space of show significant positive correlation,that Rizhao city sports tourism resources space presents strong aggregation relationships.The spatial distribution of sports tourism in Rizhao city is unevenly distributed.This phenomenon shows that,on the one hand,agglomeration effect,spatial development relying on the important resources of sports tourism resources polar nuclei,lead to the development of sports tourism resources around,formation of agglomeration effect,it is advantageous to the development of sports tourism resources of the brand;On the other hand,the excessive concentration of resources is not conducive to the comprehensive development of sports tourism resources,which can easily result in unequal distribution of income in the region.Rizhao city sports tourism space development,therefore,should be based on potential resource focus on mining,improve space utilization of sports tourism resources,optimize the space layout,realize the balance and sustainable development of the sports tourism.Based on the research results of Rizhao city spatial development of sports tourism resources,to optimize the space layout and the brand construction of sports tourism resources,this article on the balance development of Rizhao city sports tourism resources,the respect such as spatial layout optimization feasibility and effective Suggestions:Optimize the layout of sports tourism space to build brand sports events;Accelerate the integration of sports tourism industry and promote the brand development of tourism products;Setting up special sports tourism guidance funds to provide policy support for sports tourism development;To excavate the sports tourism resources of Rizhao and innovate sports tourism products;To optimize the spatial distribution of sports tourism resources;We will continue to strengthen scientific and technological innovation and build a platform for smart sports tourism.Promote the development of sports tourism resources and create regional high-quality sports tourism routes;We should strengthen the interactivity of sports tourism and jointly promote the construction of Shandong sports tourism brand.