Research On The Development Of Cultural Tourism Resources In Wula Street Manchu Town

Entering a new era,the integration of cultural and travel has received more and more attention and presents a broad prospect for development.As the ancient city of Wula,the Qing Dynasty,the resident of Wula,and the important birthplace of the Manchu,Wula Street Manchu Town is rich in ancient buildings and has many historical celebrities.As a national area,the Manchu Town of Wula Street has unique local customs and beautiful natural scenery.These have laid a good foundation for cultural tourism in Wula Street Manchu Town.Different from general tourism development,the development of cultural tourism resources pays more attention to the cultural value of resources and the creation of cultural tourism products with participation,experience and interaction.In fact,the threshold of tourism tourism demand has increased,the differentiation of scenic competition and the development of tourism to the experience economy model have also contributed to the emergence of this new tourism development concept and method.Moreover,in order to promote the economic and social development of ethnic areas,local governments also strongly support the development of cultural tourism activities in ethnic areas.Under the joint influence of such factors,the development of cultural tourism resources in Wula Street Manchu Town has entered the vision of tourism developers.The first part of this paper puts forward the background and significance of the development of cultural tourism resources in Wula Street Manchu Town,and sorts out the research results of domestic scholars on the development of cultural tourism resources in Wula Street Manchu Town,and explains the Key concept Cultural tourism,cultural tourism resources,cultural tourism products and cultural tourism industry of Wula Street.This establishes the research content,methods and framework.The second part is an overview of the cultural tourism resources of Manchu Town in Wula Street.Firstly,it reviews the historical and cultural development of Wula Street Manchu Town,and combs its cultural tourism resources from historical ancient cities,historical ancient buildings,historical blocks,intangible cultural heritage and characteristic villages.The distribution pattern of the main shape and the characteristics of cultural tourism resources such as long history,cultural cascading,Symbolic diversity,outstanding value and strong IP are analyzed.After the completion of the multi-round planning and the cultural tourism benefits,Wula Street Manchu Town still has problems such as improper protection of cultural resources,inadequate planning,inadequate infrastructure construction,few cultural tourism products,and the formation of the industrial chain.In the third part,through the establishment of SWOT-STEEP model,the internal and external development conditions of cultural tourism resources in Wula Street Manchu Town are evaluated,and various internal and external factors affecting the development of cultural tourism resources are analyzed.The results show that the relevant department policies and management mechanisms,regional cultural resources and tourism products,cultural tourism brands and the operation and management of cultural tourism development enterprises have an important impact on the development of cultural tourism resources in Wula Street Manchu Town.The fourth part is aimed at the above problems and influencing factors,and proposes the strategy for the development of cultural tourism resources in Wula Street Manchu Town:(1)Cultural tourism product development programs,including real-life restoration and creation,experiential activities and derivative design;(2)cultural tourism brand building,marketing and communication ideas;(3)operational management strategies,including operational mode selection and management Modes identify and enhance day-to-day management;(4)Promotion and safeguard measures for the development of cultural tourism resources,including government support,accumulation of intellectual factors and the establishment of cultural correct concepts.