| With the emergence and development of eco-tourism,wetland eco-tourism has become a unique form of eco-tourism and has gradually formed.Wetland is an important source of biodiversity and an important breeding ground for animals and plants.It is collectively referred to as the three major ecosystems in the world.Because wetlands have special functions in art,education,culture,religion,folk customs,etc.,the significance of ecotourism is very important.Wetlands have rich biodiversity and cultural diversity,and their role is environmental education and community.Participate.This paper takes Hongsha County Jinsha Lake Wetland Park as the research area,based on the research summary of ecotourism resources development and ecotourism resource evaluation at home and abroad,combined with the natural environment and social environment of Jinsha Lake Wetland Park,qualitative and quantitative evaluation of tourism resources.The scientific basis for the research on the development model of wetland ecotourism.The main achievements are as follows:1.Based on the theory of sustainable development,tourism location theory and factor endowment theory,classify tourism resources,select representative evaluation indicators,compare the indicators of each evaluation layer through field investigation,and propose development strategies.2.Using the analytic hierarchy process,based on the classification criteria of tourism resources,combined with the natural environment and social economic environment,construct an evaluation index system for ecotourism resources.From the perspective of the value of tourism resources and the development value of tourism resources,the evaluation index system is established.The evaluation indicators include the value of ornamental recreation,economic value,cultural value,socio-economic conditions,ecological environment conditions and traffic conditions.3.Combine the expert scoring method,compare the two factors,and determine the weight,score and order of the evaluation indicators.From the final weight result,in the comprehensive layer,the weight of tourism resource elements is 0.862,and the weight of tourism resources development conditions is 0.163,which indicates that Jinsha Lake Wetland Park has advantages in tourism resources,but needs improvement in terms of tourism resources development conditions.And promotion;at the element level,the weights of viewing recreation value,cultural value,and ecological environment conditions are 0.532,0.235,and 0.131,respectively,which are in the top three,indicating that these three indicators are conducive to the development of ecotourism,socioeconomic conditions and transportation.The weights of the conditions are 0.021 and 0.016,which are respectively located in the last two,indicating that the socio-economic conditions and traffic conditions of the study area need to be improved.4.Using fuzzy comprehensive evaluation method,the relationship between evaluation set and membership function is established,and the fuzzy comprehensive evaluation of Jinsha Lake ecotourism resources is carried out.The comprehensive evaluation of tourism resources is divided into five levels.According to the comprehensive evaluation results of the value of tourism resources,the development potential of Jinsha Lake eco-tourism resources is relatively large,and the eco-tourism in this area has a further development trend.5.Combine the SWOT analysis method to analyze the advantages,disadvantages,opportunities and threats of tourism resources.We will implement the policies of the state and governments at all levels,give full play to the advantages of natural resources and human resources,protect the quality of the water environment and the quality of the atmospheric environment,and expand the scope of the source market.Improve the conditions of traffic in the scenic area,strengthen investment in tourism infrastructure,promote the adjustment and upgrading of the industrial structure from the secondary industry to the tertiary industry,implement differentiated competition strategies in terms of products,services and image,and enhance the wetland of Jinsha Lake The competitiveness of the park.Based on the results of quantitative and qualitative analysis,the development strategy of Jinsha Lake wetland ecotourism was proposed.Create ecological sightseeing spots and red cultural attractions,maintain good natural resource advantages and human resources advantages;create characteristic commercial blocks,increase residents income;improve tourism infrastructure;and innovate tourism development methods. |
