Research On The Enterprise Car Rental Service Provider Selection And The Game Process Of Lease Income Distribution

With the rapid development of China's economy and the support of government policies,the concept of residents' travel modes has gradually changed.More and more people choose to rent a car,which makes the demand of the car rental market continue to increase.In recent years,the demand for foreign contracting for enterprise car services has gradually increased.This is a new type of cooperation model that outsources car service to the operation and management of car rental service providers.Compared with the shortcomings of high operating costs and large personnel investment,The external contracting model has the advantages of low operating cost,good service attitude and high degree of specialization.In order to minimize costs,achieve rational allocation of resources,enhance the core competitiveness of enterprises,obtain more profits,and maintain long-term stable partnerships,it is necessary to study the choice of enterprise car rental service providers and the distribution of rental income.Firstly,analyze the motivation and impact mechanism of enterprise vehicle service outsourcing.Through the analysis of the demand and supply status of enterprise vehicle service,the internal motivation and external motivation of enterprise vehicle service outsourcing are summarized,and the vehicle service outsourcing driving force model is constructed.Using relevant survey data,determine the specific influencing factors of car rental service providers' choice,establish a car service outsourcing selection influence mechanism,further explore the process of various factors acting on car rental service providers' choice decision-making,and select and evaluate enterprise car rental service providers.The research laid the foundation.Secondly,the selection method and model of car rental service providers are proposed.Through the expert evaluation method and literature analysis method,the evaluation index of the car rental service provider is selected,and the comprehensive evaluation index system of the car rental service provider is constructed.The model is analyzed by the analytic hierarchy process,and the comprehensive weighting of the indicators is obtained.Taking H enterprise as an example,the candidate car rental service providers are evaluated by questionnaire data,and the optimal car rental service provider is selected to compare the actual operation results and prove the validity and practicality of the selection decision model.Finally,the game model of enterprise car rental income distribution is constructed.According to the incomplete information theory,principal-agent theory and bargaining game theory,the risk degree is reflected by the risk coefficient,the marginal contribution,the uncertainty prediction accuracy and other factors are used to quantify the negotiation power level,and the income distribution bargaining game model is constructed,and the inverse induction method is used.Solve the model.Through the actual case analysis,the validity and feasibility of the model are verified.The model can effectively evaluate the risk attitudes of both parties,ensure the reasonable distribution of income between the car companies and car rental service providers,and provide car rental service providers.Form positive incentives and guidance to improve the quality of service for enterprises.At the same time,based on the results of case analysis,the paper puts forward the optimal strategy of enterprise income,which provides guarantee measures for the implementation of vehicle service outsourcing,which can reduce the risk of outsourcing and increase the outsourcing income to some extent.