Research On Cultural Tourism Experiential Development In Qionghai

With the development of tourism and the arrival of the experience economy,people's demand for tourism products has turn from traditional tour to culture and experiential tour.More and more people prefer to deeply feeling the unique local atmosphere and joining in experiential tourism activities,so as to profoundly comprehend to connotation of cultural tourism resources.Thanks to the rich cultural background,there are plenty of tourism resources in Qionghai city,including Red Culture,Southern Pacific Culture,Sea-god Culture,Oversea Culture,Li and Miao Ethnic Culture,Folk Culture,and many other cultural tourism resources.With the more emphasis on cultural tourism resources,Qionghai has made great achievements in the development of cultural tourism resources.Through building a characteristic culture town,holding "Tanmen catch sea Festival" and other special events,it has been further developed and utilized in cultural tourism resources,which is in the mode of the integration of culture,agriculture and tourism.However,there are still many problems,such as lack of fully emphasis on cultural tourism resources,the low experience of cultural tourism products,short of competitive cultural tourism resources and professional talents.After attentive analysis and market investigation,the author puts forward the development idea of experiential cultural tourism resources in Qionghai.Through the design of cultural tourism experience line,fully development of activities and diversity of experience tourism products,Qionghai culture is going to be deeply excavated and utilized.The autor also propose the development strategy of improving the quality of functional and active experience.The improvement of functional experience strategy covers the promotion of the construction of intelligent tourism and experiential environment,as well as the emphasis on cultivation of talents.While,the improvement of active experience strategy includes the development of experiential projects,what's more,the innovation of cultural tourism experience products.Aimed at fully consider the customers experience,the development strategy of Qionghai cultural tourism resources will make tourists get better experience in learning cultural knowledge and feeling folk customs,create unique tour memories,thus promote the attraction of cultural tourism for Qionghai.