Study On The Expansion Strategy And Strategic Optimization Of Zijin Mining

Zijin Mining Group Co(hereinafter referred to as the "company"),officially started in 1993 by the development and exploitation of Zijinshan Gold Mine,has become a large-scale multinational mining group based on the exploration and development of gold and metal mineral resources after over 20 years of development.The company has achieved fruitful results through the implementation of the expansion strategy and It is necessary to summarize the experience.Now the company is actively promoting internationalization.But there are also many deficiencies,the expansion strategy should be optimized.The theoretical study and practical application analysis on the Zijin mining successful case of the implementation of the expansion strategy in this paper will be extremely important theoretical significance,practical significance and realistic significance for the development and expansion of enterprise and same industry development and expansion,and provide reference.Based on the understanding of the company's development process,the expansion strategy positioning,selection and objectives was analyzed in this paper,as well as the guarantee of the implementation of the expansion strategy.It was analyzed in the subdivision strategy of the successful implementation of the expansion strategy including the original accumulation,possession of mineral resources,capital operation,global investment,financial management,talents introduction,innovation(technology,management,mechanism,capital),"Mining +"and"the Belt and Road",environmental protection and safety management,enterprise culture,management risk control and supervision etc.About the implementation of company expansion strategy optimization,the emphasis was the study on the analyzing the situation,the company system reform,management ability of the project investment decision,sustainable development and expansion concept,the financial management and asset quality,human resources and talents team construction,independent innovation,internationalization,enhance intrinsic safety management,internal control and supervision,the company"the Belt and Road",culture construction etc.Finally,the main conclusions and implications of the study were achieved.The research shows that the company's pioneering and development history is the company's constantly expanding history;the company's prominent position and great achievements at home and abroad is from the correct implementation of expansion strategy;strategy optimization is the guarantee of the enterprise sustainable development and is the power source and impetus of the enterprise steady development in the future! Enlightenment:enterprise survival and development is easily affected by the political and economic situation at home and abroad.To create"a hundred years Zijin" Will be through countless trials of thunderstorms and taken up a heavy responsibility and a long course;business leaders in the expansion of the development process should be correct and scientific decision-making,improve the operation management;investment strategy,especially for foreign investment risk control,should be especially cautious and wrong decisions could be fatal to the enterprise future.Suggestion:it should unswervingly implement the expansion strategy and speed up the process of internationalization;it should learn from "7.3"environmental events lesson and pay great attention to solve environmental safety issues;in the expansion process,it should be not arbitrarily large layoffs and should take care of employees,cherish the role played by employees in history;it should vigorously promote the construction of a clean government and punish corruption to achieve sustainable development;government should continue to encourage and support China's mining enterprises to "go out",reasonable and effective allocation of mineral resources is an important part of economic globalization so as to help the global economic recovery and growth.