Research On Marketing Strategy Of Drilling Platform Of Dalian A Shipyard

In recent years,affected by the global economic crisis,the international shipping market losses,marine vessels market downturn,many small and medium-sized enterprises are facing the risk of collapse,although large well-known enterprises can survive,but it is difficult to profit,the domestic offshore construction market competition is becoming increasingly fierce,making some of the advantages of the original domestic marine engineering enterprises slowly no longer has the advantages,challenges and risks are increasing,but in the face of marine engineering equipment market in the future very attractive,to repair and refit built for the traditional A companies want to occupy a space for one person in the marine engineering field,the transition to become the leading marine manufacturing enterprise.A company needs to continuously improve the management and the level of business,enhance their own strength,can in many marine engineering talent shows itself in the enterprise,in the domestic market cut to get more orders,and enable enterprises to more To the better the direction of development.In this situation,it is becoming more and more important for the development of the enterprise to realize the marketing strategy of the development of the marine engineering market and to develop the marketing strategy which is suitable for the development of the marine engineering market.Is introduced in this paper international and domestic sea industry development history and present situation of,to the domestic and foreign drilling platform macro environment and industry environment were analyzed through the STP theory of drilling rig market of market segmentation and a company of target positioning and pricing,and by the method of SWOT analysis of the actual situation of the company,and then puts forward the current situation enterprise marketing strategies and measures.