Research On Marketing Strategy Of "agricultural Bank Of China E-commerce Platform" In Zheji In Zhejiang Area

In recent years,domestic e-commerce platforms have grown rapidly and maintained good development trend.Commercial banks have changed according to the trend.Building e-commerce platforms based on their own advantages and operational reality can further expand the amount and scale of information acquisition,so as to understand and analyze the diverse needs of customers more comprehensively and accurately.Improve the overall business efficiency and effectively promote the optimization and transformation of the business structure.This paper takes the Agricultural Bank E-housekeeper as the research object,analyzes its marketing strategy in Zhejiang.Firstly,PEST and SWOT analysis methods are used to explain the internal and external environment of "Agricultural Bank E-housekeeper".Secondly,based on the 7P theory of service marketing,the current situation and existing problems of its marketing strategy are analyzed from various perspectives.Then,it is pointed out that the e-commerce platform should develop its strengths and avoids its weaknesses,selects "ST" and "SO" strategies,and accurately determines them through STP analysis method.Put forward corresponding marketing strategies and measures to implement strategies.When promoting the marketing of Agricultural Bank E-housekeeper,Agricultural Bank of China Zhejiang Branch should seize the opportunity of Internet development.select target customers to carry out differentiated and refined marketing.and meet customer needs through high-quality product services,rich promotion methods and perfect marketing guarantee measures.In this way,Agricultural Bank of China Zhejiang Branch will take the sustainable development of e-commerce platform as its grasp,gives full play to the advantages as a its state-owned commercial banks,further extends the "antenna" of service,improves the service system,and continuously improve the operating efficiency.At the same time,it will serve the general public through various channels,earnestly fulfill its social responsibility and establish a good brand image.