Research On Marketing Strategy Of WG Company's Mobile Internet Platform Advertising Business

With the continuous enrichment of Internet advertising forms,the mobile internet platform is rapidly developing as one of the forms of internet advertising.Marketing strategy is an eternal theme in marketing.A large number of scholars at home and abroad have conducted profound research on marketing programs.In recent years,the Internet has the advertising industry has always been a social hot spot and has received the attention of the whole society.The articles and results of the research on Internet advertising have emerged in an endless stream.However,with the diversification of Internet advertising forms,in recent years,the WeC hat friends circle advertising business has gradually entered the eyes of major merchants as an emerging business of the mobile internet platform.Due to economic,social,and cultural differences,it makes a difference.There is a big difference in the recognition of the WeChat friends' advertising business in the region.Based on the actual characteristics of C hangchun's local market environment,this article is based on WG,aiming to formulate a practical marketing strategy to open up the market in C hangchun and increase the awareness of major merchants in Changchun C ity about the advertising business of WeChat friends.In order to better conduct research and make research more targeted,we must first understand the market status of the advertising business of the WeC hat circle of friends in Changchun C ity,and on the basis of understanding the market status of C hangchun C ity,find out the advertising business of the WeC hat c ircle of friends in C hangchun C ity.What are the problems compared to other cities? After discovering the problem,through reading a large number of related documents,we learned whether other types of companies in the same city have discovered such proble ms,and focused on observing the marketing programs proposed by these companies to solve the problems.Looking at whether these programs have a certain degree of reference for Changchun City effect.Through a great deal of reading literature,we have found a theoretical basis and established a practical and feasible basic theory.Under the circumstance of perfecting the theoretical basis,we have learned about WG's current marketing strategy.At the same time,we have analyzed that existing marketing strategies cannot solve it.Problems,and then for specific problems,propose improved marketing strategies,after the establishment of theoretical marketing strategies,based on the ideal marketing strategy to design the implementation steps of the progra m,so as to ensure the smooth implementation of the program.Finally,the conclusion of the study was concluded,which provided WG with a marketing strategy and provided a direction for the advertising industry of the WeChat circle of friends in Changchun City.