Research The Marketing Strategy Of X Company's Network Loan Platform Y

In 2017,the domestic Internet financial industry opened the first year of supervision,in the next few years,Internet finance,such as the rapid development of high-speed rail,according to the net loan home data show that the year 2016 China's network credit loan balance 2015 growth of 101%,the absolute value reached 816.2billion yuan.Net loan information service intermediary,refers to the financial desire of investors in the capital adequacy,the network platform as an intermediary,the funds lent to the demand for funds,so investors get interest,the network platform to obtain service management fees,financing funds Of the emerging business model.That is,the investment company with the Internet to build a network loan platform,individuals or institutions and other individuals or institutions through the Internet for many financial activities,such as investment,finance,financing,loans,settlement and many other business.In the rapid development of the Internet at the same time,the network loan information intermediary service platform as an important force in the field of Internet finance,more and more attention by the public.X company's network loan platform Y as one of them,we should recognize the current development environment,seize the external opportunities,and actively explore their own personal financial marketing strategy.This paper starts with the origin of the Internet loan platform and the related theoretical basis at home and abroad,and puts forward the theoretical basis for the research of the paper,and provides the tools and methods to analyze the problem.Secondly,this paper introduces the operation of Y personal financial products on X's network platform,and points out the main problems and shortcomings of marketing strategy in marketing process.Thirdly,this paper analyzes and studies the external market environment of X's personal financial management business from the whole industry environment and macro environment,and analyzes the advantages and disadvantages of the business by using SWOT analysis method.Finally,on the basis of the above research,the marketing strategy of personal financial management business of X company network platform is worked out,and the safeguard measures of the marketing strategy are put forward.The purpose of this paper is to clarify the current development trend of Internet finance,seize the opportunities in the external market environment,to avoid possible threats,to play their own advantages for the X company network platform Y personal financial management tailored a set of suitable Marketing strategy.In the Internet toeliminate the high rate of financial out of a set to make its personal financial business sustainable and healthy development of marketing strategies,and establish its implementation of the security system to help X company network platform for rapid development.