Research Strategic Management Of H Security Company

The normalization and marketization of the securities market gradually increased,and the policy advantages enjoyed by brokers are also getting more and more limited.In particular,the implementation of the floating commission system has had a tremendous impact on the securities brokerage business.In this context,China's securities companies also need to make the appropriate strategic adjustments.H Securities Company is a national securities company approved by C hina Securities Regulatory Commission and engaged in relevant innovative activities as a pilot securities company.As a small securities firm,the new changes in the securities industry may give it a chance to grow and develop,and it may also lead to the risk of mergers and acquisitions being acquired.H securities companies how to strengthen their ability to survive and develop,how to transform and optimize their business development,to develop appropriate development strategies and implementation measures to solve the difficulties and obstacles in the market development process,H Securities Company has become the core of the urgent need to be resolved problem.This article uses strategic management theory and related analysis tools,and adopts the PEST analysis method,Porter five forces model and SWOT analysis method to put forward corresponding opinions and measures for the development strategy of H Securities Company.The dissertation firstly obtains the internal resources owned by current securities firms through field research and then analyzes the external environment and industrial environment it faces with PEST and Porter Five Force Model.Then the article uses the SWOT analysis model to summarize the external opportunities,threats and the internal advantages and disadvantages that the H shares face.Based on the above analysis results,this paper uses SPAC E method to describe its strategic choice quantitatively.And points out that the strategy that H Securities Company can summarize in the future development process is the SO strategy: to expand the market share by using expansionary policies;to take advantage of opportunities in the external environment to further expand the corporate brand.At the same time,in order to ensure that the strategy can be successfully implemented and achieve the desired results,this article also from the Internet to build integrated financial service providers,asset management business: to seek a breakthrough,the investment banking business: to speed up the transformation of modern investment banking three aspects of the specific implementation strategies and Staff ability improvement,management ability improvement,brand awareness and other security measures.The purpose of this study is to make H securities healthy and stable in the fierce competition in the securities industry in the future.