The Research For Development Strategy Of ZY Securities

The securities industry is a relatively new industry,the world's first stock exchange has been established for more than 400 years in 1990,the Shanghai Stock Exchange has been established for less than 30 years.But in this short period of 30 years,the securities industry from scratch,and gradually develop and grow.China's existing 124 securities companies,securities company for enterprises listing guidance,placement,counselling services,bond issues,promote the merger and reorganization of enterprises,optimize the financing and securities firms to provide our investors with the secondary market trading platform offers different investment vehicles,also provide channels for foreign investment in China.ZY securities Limited by Share Ltd(hereinafter referred to as "ZY securities")was founded on November 8,2002,is based in the Henan financial securities company,Anyang trust and investment companies merger and reorganization of the securities business department,in conjunction with other companies meet the conditions of capital formation.ZY securities in 14 years,follows the development with the development of China's securities market,is transforming from a regional brokerage national brokerage.The company was listed in Hongkong in June 2014,capital strength and asset size gradually increased,economic benefits and social benefits increased steadily,has been formed including investment banking,brokerage,securities investment,fixed income,asset management,diversified,systematic business development pattern.ZY securities,although made some achievements,but as a local brokerage in Henan,there are still a lot of deficiencies.The internal atmosphere of administrative organizations,large state-owned enterprises;profitability of branches of foreign companies expanded less than expected,the majority still set up losses;ranking company in the industry is behind the nation's first broker square,but the market share in jeopardy.Paper to ZY securities for research object,using PEST analysis model and five force model,,on currently domestic securities industry development situation,on ZY securities of external environment for full of analysis and research;through company organization structure,and financial products,and service capacity,aspects on ZY securities of internal environment for analysis;in past of company strategy based Shang,combined SWOT analysis method developed out meet ZY securities currently reality of development strategy,specified ZY securities of development direction,And made specific recommendations for the implementation of the strategy.