Research On The Development Strategy Of BOC Securities Network Securities

With the rapid development of the Internet,the Internet has gradually become an important way for people to obtain informations,communicating and sharing informations.Internet application in the financial sector so that a huge change in traditional finance,especially the emergence of the Internet as the representative of the Internet securities to a certain extent affected the performance of traditional securities companies.In the future,with the further substitution of the Internet platform for physical channels,internet securities will occupy a very important position in the entire securities system.In the Internet financial environment BOCI Securities business transformation research topic and using SWOT modern analytical tools and pointed out that the securities brokerage business should meet the requirements of environmental change,and analysis of three kinds of mode transformation of securities brokerage business on the Internet financial : The securities brokerage business self built e-commerce platform to attract customers and accumulation;will the securities brokerage business platform embedded third business platform,with the development of the third party business platform and accumulation of brokerage customer resources and development of securities companies,brokerage brokerage business model;securities company and the third party providers to form a strategic partnership,the potential customer data the securities brokerage business relying on third party formation were analyzed,to provide accurate marketing business model to the third party 's existing and potential customers.And get the conclusion that the third model with the third party electricity suppliers to form a strategic cooperation model for the rapid development of securities brokerage business has a strong support.This paper analyzes the market structure of the securities industry,and the analysis of changes in the securities brokerage business environment and facing the development dilemma,dilemma that forced the brokerage business of the securities company to seek reform,and become the Internet financial securities business reform and an optional mode.