| As the mature,advanced,standardized and effective way of social resource distribution under the current market economy,in recent years,bidding is widely used in the fields of project contracting,government and public procurement,services and consulting.Through bidding,competition shall be highly utilized and resource allocation shall be much optimized;bidding competition could also enhance the enterprise management and technical management.With the international and domestic economic development and China joining into WTO,the engineering contractors are also required to comply with the requirements of international practice.As one of several engineering companies of CNOOC,LHQD Engineering Co.,Ltd has undertaken a number of large projects,which covers design,consulting,EPC and other fields.The key way to get projects is winning bid.Winning bids are the core of achieving high quality projects and bring marginal profits for company running.On the basis of domestic and foreign bidding study,referring to the basic theory of bidding,issues and reasons of LHQD Engineering Co.are analyzed.Fuzzy comprehensive evaluation model is used to make bidding decision and game analysis is used to determine the optimal bid.To enhance the bidding quality,we need to conduct better feasibility analysis,enhance the capability of technology and design,optimize the bidding strategy as well as create a good corporate image.Bid management mitigation measures are suggested from strengthening management level,improving leadership and a technical capability.This thesis not only provides a reference for enhancing LHQD Engineering Co.bidding management,but also demonstrates some reference for the other similar companies during their bidding management process. |