Huadong Pharmaceutical Lishui Co., Ltd. Strategic Management Research

During the development of market economy,with the changes of market environment,the uncertainty of enterprises' operating activities has also increased.In recent years,the pharmaceutical industry is undergoing constant changes.On one hand,with the development of market economy and the growth of per capital income,the medical consumption per capital has grown accordingly.On the other hand,with the deepening of the reform of the national pharmaceutical system and the implementation of separating pharmacies from medical institutions,two-vote system and the practice of a second price negotiation,pharmaceutical enterprises have been faced with giant challenges.However,opportunities always accompany challenges.For regional comprehensive pharmaceutical commercial enterprise such as Huadong Medicine(Lishui)Co.,Ltd.,whether it can confidently face the challenges and seize the historical opportunities depends on whether it can recognize the situation,size up the situation,make up correct development strategy and put it into effective implementation.Since its acquisition by the listed company Huadong Medicine Co.,Ltd.,Huadong Medicine(Lishui)Co.,Ltd.has carried out quite many reforms but there are still some problems faced by the company in it development.In order to solve the existing problems as soon as possible and step into fast development track,the company must comprehensively review the strategic issues of the company's development.This thesis,by using the theory and analysis methods of modern strategy management,makes comprehensive analysis of the current situation of Huadong Medicine(Lishui)Co.,Ltd.,the external opportunities and challenged faced by the company,and its internal advantages and disadvantages,and clarify the company's strategic choice by comprehensive use of the SWOT analysis method.Beyond that,the thesis also proposes countermeasures for the company to implement its strategy.level of enterprises,so as to reduce the cost of enterprise,and strive to enhance the company's brand influence in Lishui,fully integrate the advantages of resources,give full play to the East China Pharmaceutical Listed Company platform,ultimately achieve rapid the company's growth and development.The writer,through study of the development strategy of Huadong Medicine(Lishui)Co.,Ltd.,would like to urge the company to pay attention to strategy management as soon as possible,to have a clear understanding of its strategy and to step into a fast development track.Meanwhile,this study can be used for reference by those branches and subsidiaries similar Huadong Medicine(Lishui)Co.,Ltd.