Study On The Development Strategy Of TOHETANG Pharmaceutical Co.,Ltd.in Henan

There is a close relationship between the medical care and the people’s daily life.The sales chain and supply system of the medical and health products affect the quality of life of the people to a great extent.Our government has sufficient attention,all-round management from legal and administrative aspects,and implement the "retail drugstore management service standards","12th Five-Year national drug distribution industry plan" and other regulations and documents.All these measures have laid a good foundation for the healthy development of China’s pharmaceutical management system.For the same hall,we must look at all kinds of external factors,and explore their own advantages of resources,and through their own resources to develop a scientific and rational development strategy.This gradually evolved into a major problem faced by Henan Tong Tong Pharmaceutical Co.,Ltd.in the development process.This study will be the same hall and medicine as an analysis of the specific object,according to the company’s operating conditions,the enterprise to explore the objective environment,and the development of enterprises at this stage are discussed.Based on the various external environmental factors,the development strategy of the enterprise is designed.In this study,the industry analysis is related to a number of factors,including a more representative of the economy,policy,consumers,similar enterprises,etc..For the internal environment,it is related to the enterprise architecture,business processes,brand awareness and other factors.When the enterprise development strategy,the research and application of SWOT research methods,in-depth research on the advantages of enterprises,development opportunities and other factors,and these factors weight calculation,it clarifies the development of enterprises.In this study,the development process of the enterprise,the operating system,such as a comprehensive diagnosis,so as to design a scientific competitive strategy of differentiation,which is of great significance for the long-term stable development of the enterprise.