Analysis Of Medicine Alliance

How will medicine enterprises in China extricate themselves from a difficult position and become so strong to challenge large international companies in the face of present chaotic and complicated situation in medicine manufacturing and circulating field? The strength and scale of a single medicine manufacturing enterprise can not compete with large international companies at all. To change this condition, cooperation strategy should be chosen. The medicine alliance is a good choice.Through analysis of the value chain of medicine manufacturing enterprises, the main links are found out where added value can created, and the links are introduced in brief.The status quo and future development trend of medicine trade is analyzed, the difference between China's medicine enterprises and large international companies is found out, especially on the aspects of scale and R&D. The external environment of medicine trade is analyzed thoroughly.The trade competition status of medicine manufacturing enterprise of medicine wholesale enterprise are analyzed respectively with Porter's Five-Force model. The internal advantage and disadvantage, the external opportunity and threat of medicine manufacturing enterprise and medicine wholesale enterprise are analyzed respectively with SWOT method. The conclusion is drawn that the enterprises must be allied because an individual enterprise can not get advantageous position in competition.The generation foundation of medicine alliance and its operation significance, feasibility, necessity, advantages and disadvantages,...