Evaluation And Improvement Of Environmental Interpretation System In Kunyu Mountain Nature Reserve Based On IPA Methods

Environmental interpretation plays an important role in carrying out environmental education and ecotourism activities for the nature reserves.Evaluating environmental interpretation system is a necessary way for optimizing environmental interpretation system construction and improving the quality of environmental interpretation service.At present there is no specialized environmental interpretation system assessment model in natural reserves of China,this aspect research lag behind relatively.Six criteria for evaluating environmental interpretation system of Kunyu Mountain Nature Reserve including the narrator,explanation board,portable publications,the multimedia facilities,tourist center,and participatory activities were constructed based on the perspective of tourists.We determined 25 specific evaluation indicators of environmental interpretation system for Kunyu Mountain Nature Reserve.We calculated the weight of each indictor based on the importance values of IPA analysis results,and established environmental interpretation system evaluation model by multi-objective linear weighting function equation.The results indicated that: among the six criteria layers of environmental interpretation system in Kunyu Mountain Nature Reserve,the importance of the explanation board criterion layer is the highest,the mean value is 4.14;and the satisfaction degree of the multimedia facilities is the highest,the mean value is 3.64;the importance-satisfaction perception of interviewees to six criteria layers had differences,the difference of explanation board is the most obvious,and that of tourist center is minimum difference.The overall satisfaction score of environmental interpretation system in Kunyu Mountain Nature Reserve was 3.89,and education level(F4,272=5.183,P<0.01),occupation(F7,272=3.575,P<0.05),visiting frequency(F3,272=8.372,P<0.001)and visiting purpose(F6,272=6.759,P<0.01)have significant influences on overall satisfaction of interviewees;the score of environmental interpretation system of Kunyu Mountain Reserve is 3.34.It shows the environmental interpretation system of Kunyu Mountain Reserve is "good",requiring further optimization and improvement.Aiming at the current problem of Kunyu Mountain Nature Reserve environmental interpretation,we proposed some optimization strategies:(1)clear goals of environmental interpretation,(2)improving the narrator's professional knowledge,(3)consummating the explanation board system management,(4)increasing the additional categories of multimedia,(5)improving the quality of the portable publications,(6)attaching great importance to the visitors center function planning,(7)developing the more interactively participatory activities,(8)establishment of environmental interpretation support and feedback mechanism.