Research On Strategic Of Real Estate Business Of CF Group Company

CF group company is the earliest established state-owned enterprises of Huangdao,Qingdao.After 10 years of development,CF group company gradually becomes excellent group company which is based on Real estate,coordinated development whit Finance Movies Tourism and Trade.The real estate is the most important business of CF.In recent years,the real estate industry has been affected on the national policy,market environment,group internal factors and so on.The development of real estate tends to be stable.The investment behavior is more and more rational and weakening.I decided research on strategic management of real estate business plate of CF group,and working out the development strategy to improve the core value of real estate and the market competitive strength.Based on the study of corporate strategy and internal and external environment and real estate industry,decided to develop ideas and strategies of CF group company.First,make implementation of business restructuring and upgrading,earn more construction management fee as a new growth point.Second,adjust product form of real estate in the area of culture,tourism,pension and so on.Third,combined with the internet and finance,select the appropriate area of development.Finally put forward the corresponding implementation measure and the idiographic control measures.Broaden financing channels through doing list,combined with the internet and finance,enhance credit rating to 3A.Improve human resource management and the performance,create a good image,increase land reserve,improving technology to reduce energy consumption,improving risk control and feedback.