SF Real Estate Company Development Strategy Research

With the rapid rise and development of Chinese economy,the development of the real estate industry to unimaginable speed beyond most of the national economy industry,has become the main force and driving force of economic development.Despite booming in the real estate industry in our country,the industry has also exposed the rapid expansion of housing prices is not reasonable growth,a variety of problems such as imbalance of supply and demand,market chaos.Since 2013,the real estate market has entered a period of deep adjustment as the global economy has slowed.After adjustment of China's real estate market,appear uneven and development situation,on the one hand,Beijing,Shanghai,shenzhen and other cities after a short adjustment after repair,again into the hot real estate market development;The vast majority of the country,on the other hand,the third and fourth tier cities still face the problem of high inventory and difficult to inventory,appear a large number of "abandoned" project in the city,and eke out large real estate company,due to the financing of small and medium-sized real estate company is difficult,high cost of capital and property can't go quickly lead to failing.In such an environment of economic development,real estate enterprises need to seek new development strategy,to help enterprises through industry crisis at the same time,can find a sustainable and healthy development of strategic planning for the enterprise.In this paper,a large state-owned real estate-SF real estate company in kunming as the research object,through to the real estate market development of external environment and internal environment of SF,real estate companies through analyzing,summarizing combed the SF,real estate development company's strengths,weaknesses and industry risk,through the SWOT model,summarized suitable for SF,the development strategy of the real estate company,at the same time,to effectively implement the strategy of development,researchers to guarantee the implementation of strategic measures are put forward.This paper based on the real estate market development dilemma,puts forward Suggestions for enterprise development strategy under the new situation,on the development of SF,the real estate company has a certain guiding significance.