The Strategic Research Of Qingdao Heyutai Cotton Business

With the development and transition of world's economy?cotton and textile industry,there are new changes in international cotton market and consumption patterns.This thesis takes Qingdao Heyutai International Trade Company which is representative in cotton trade business as an example to study the company's business strategy.First,this thesis introduces the research background?meaning,overseas and domestic research status,studying method,studying content and framwork,then smmarize management theory of enterprise strategies and locate research direction in thesis-business level strategy.Second,this thesis takes full advantage of such as PEST model ?Porter Five Forces model?Resource base view and SWOT model.Through qualitative and quantitative analysis,relying on the company's resources and capabilities,this thesis will find out the opportunities?threats?advantages and disadvantages of the cotton business development,and build the strategic framework and path of the Qingdao Heyutai cotton business.Finally,this thesis analysis the safeguard measures of strategic implementation.By using the relevant guarantee measures,the company will be more effective in cotton business to participate in market competition,and win the future development opportunities.This thesis researches cotton business strategy,meanwhile combines the actual business operation and strategic mangement theory of MBA.Theory guides practice and practice sublimates theory.The logic and method of this thesis provide reference for domestic enterprises of study business strategy.