Strategic Management Of Company TP

Since China joined WTO,foreign trade economy of China has been rapidly developing at a fast speed.China has gradually become the second largest worldwide economy and it mainly depends on the export-oriented trade.During this process,a number of small export enterprises had a prosperous development.However,along with the slowing down of world economy in recent years and the continuous rising of the costs including land resources and labor resources in China,the traditional approach which relied on the cost advantages does not work now.As the small enterprises do not have enough relative abilities to resist the current risks are concerned,how to transform and develop is increasingly important for them.Company TP is a small export company which started from SOHO and is still under the development period now.Company TP is meeting this crisis during its development period,this paper aims to study the Company TP's strategy in the current internal and external environment,find the opportunities for Company TP to transform and develop under the current crisis,which has a strong practical significance for the similar small enterprises like TP Company.Based on the practical conditions of Company TP and the research on the theory of strategic management,this paper carries out the analysis about the current situation of Company TP from the external and internal environments,which using Porter's five forces model.PEST and SWOT methods,and then summarizes the strategic approaches that Company TP can adopt at this stage.Through the identification and selection of strategic approaches,the paper finds the approaches that suit the development of Company TP best,and then formulates the plans and execution steps correspondingly.Finally,the paper puts forward the methods of evaluation and guarantee regarding the implementation.Under the current economy situation and the foreign trade trend,it is the utmost important for Company TP to find the opportunities and develop.In China,there are a lot of small export enterprises that have the same scale and condition as Company TP now.This research is expected to provide some reference methods for the development of these enterprises.