Analysis And Evaluation Of The Competitiveness Of Chinese Cultural Service Trade Based On The "diamond Model"

From the 21st century,a growing number of countries had found that the development of trade in services plays an important role in enhancing their international standing.At the same time,China also ranks the cultural service trade industry as one of the important objects of China’s development plan in the next ten years.However,there are many problems in developing cultural service trade in China.Therefore,it had practical significance to analyze the influence factors of cultural service trade competitiveness and the strength of competitiveness.On the basis of theoretical research,this paper firstly expounded the development status of cultural service trade,among them,the research scope included the development status of China’s cultural services trade and the development of the world’s cultural services trade.The countries included the United States,Japan,South Korea and other countries were selected in the elaboration of the development status of the world cultural services trade.It could be concluded that the development of cultural service trade in China had been rising in recent years.However,because of the late start of China’s development of cultural services trade,it still laged behind developed countries At the same time,the paper analyzed the competitiveness of China’s cultural services trade with the United States,Japan and South Korea from the indicators of comparative advantage,trade competitiveness index and export market share index.It was concluded that China’s cultural services trade shows a weak international competitiveness in terms of the index of comparative advantage,trade competitiveness index and export market share index.In the theoretical model,the diamond model was applied,and the role of the government was emphasized in the application of the model,which made the theoretical model more suitable for the study of this paper.The reasons for the competitiveness of cultural service trade in China wre:factor endowment factor,demand factor,correlation and supporting industry factor,enterprise strategy factor,government factor,etc.Based on the theoretical model,regression analysis was used to study the correlation between these factors.In the end,the author pointed out the reasons for the weak competitiveness of developing cultural services in China and put forward corresponding countermeasures.