An Empirical Study Of Strategic Management Of Traditional Property Insurance Companies In Beijing In The Mobile Internet Era

With the advent of the era of mobile Internet,with the change or progress of situation,policy and science and technology,it has greatly influenced and changed the survival conditions of the enterprise.In order to ensure the survival of the enterprise and maintain the competitive ability,the significance of the strategic management is more important.At the same time,the environment difference between regions makes the enterprise’s global strategy appear when it comes to the ground.Not acclimatized。Starting with the current situation of the strategic management of the property insurance company,this paper focuses on the strategic analysis and formulation of the traditional property insurance company in Beijing,and probes into the coping methods of the provincial property insurance companies to the overall strategy of the group.At the same time,it analyzes the strategic choice that the provincial property insurance companies can take when they deal with the impact of the Internet..This article first collects the current situation of the industry,investigates more than 30 people from 15 company executives,and gives out more than 240 questionnaires to the core posts.Secondly,it analyzes the strategic theory by taking the safe financial insurance north as an example,mainly through the analysis tools of PEST,industry environment and SWOT.Finally,it compares the theoretical analysis with the empirical situation and combines the two surveys.Discuss the results,analyze the solution to the problem and draw the conclusion.In this paper,the conclusions of the traditional property insurance companies are mainly embodied in two aspects.First,the ground of the headquarters strategy,the strategic localization of the headquarters,the strategic analysis and management of the provincial property insurance companies,and the overall understanding of the strategic planning of the headquarters,and second for the mobile interconnection.From the angle of moving attack,the business department of the mobile Internet perspective is established,and the company is transformed through the mobile interconnection perspective.From the defensive point of view,through the mobile Internet technology,the service chain of upstream and downstream and the establishment of service to establish competitive barriers are established.The innovation of this paper is mainly reflected in the combination of the strategic management of traditional companies with the era of mobile interconnection,the focus of research,and the diversity of samples.