| With the increased use of smart phones groups, mobile Internet, more people began to live, learn and work, and more and really changed people’s lives, study and work. At present,mobile phones have become the first major surpass desktop Internet terminal. This shows that as the mobile phone users account for the rising proportion of Internet users, the mobile phone has become the most commonly used equipment to replace the PC people to the Internet. Smart phone has become a 24-hour accoutrements, the most important feature of the modern information society lifestyle. Convenient and fast mobile Internet, the world is shrinking "physical space", is to broaden everyone’s thinking and vision. In the mobile Internet, mobile shopping, mobile consumption has become a common practice of the present, the mobile Internet banking platform has become the Internet an integral part of financial development.JLPA insurance company is ZGPA Group Co., Ltd., a division. ZGPA Group is China’s first joint-stock insurance enterprise has developed into a financial insurance,banking, investment as one of the three main business, one of the core banking and Internet banking business life parallel development of personal financial services group. JLPA insurance company after 20 years of development, have been set up in Jilin province 70 branches, serving back office staff of about 800, an insurance agent of about 16, 000 service network throughout the province, more than 1. 66 million customers in here umbrella and build their own family life. Faced with ever-changing market environment, JLPA how insurance companies in the mobile Internet through effective strategic management background, to seize the opportunity of a new era, respond to new challenges, seize new market position, enhance the company’s core competitiveness, it must become a strategic choice and resolved.In this paper, strategic management as the main theoretical foundation, Now JLPA insurance company relevant information, through the analysis of its internal and external environment, SWOT analysis and Porter five forces analysis, JLPA insurance company in the mobile Internet development strategy Background conducted extensive studies. Advantages JLPA insurance company that has gained strong brand image and overall strength, theimplementation of exhibition, pipe separation and innovation, huge marketing team, business outlets covering the whole province, customer center. These advantages for its continued strong development of the foundation. The disadvantage is that it is a serious brain drain,implementation of the system is not in place, the lack of cost control, fierce competition in the industry, the general public insurance awareness weak. The author is JLPA insurance companies make to achieve JLPA insurance company "Internet + finance" development model is open to the whole industry, to join the financial services industry partners to jointly take advantage of new technology to create a more powerful, strategic objectives open Internet financial service platform, leading cost and differentiation strategy choice, and whom to develop a specific strategy and safeguards. In terms of strategy, I believe we must always adhere to customer-centric, by improving the customer experience, promoting the popularization of life insurance provisions, create "to the best customer service experience" and a series of innovative product design services to enhance the core competitiveness of the insurance company JLPA. In order to ensure the effective implementation of the strategy,JLPA insurance company executives can transform business philosophy, calling executives face up to the financial impact of the Internet, positive response, and adjust business strategy to expand business channels and innovative business processes and strengthen risk control of financial and other support mobile Internet measures to make JLPA insurance companies in an invincible position in the future mobile Internet competition with industry. |
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