Development Strategy Of R Property Insurance Company Based On SWOT Analysis

Internet insurance refers to insurance company or the new type of online insurance intermediary institutions providing information about insurance products and services for customers through the internet, and achieving the whole process of insurance business network, such as insuring, underwriting, paying, insurance protection, settlement of claim.With the development and popularity of the Internet technology, electronic commerce has expanded rapidly around the word, and the insurance industry is also facing a time of great change. A large number of insurance companies are exploring the Internet insurance actively both in china and abroad, and they increase input to build their own e-commerce platform, try to sale insurance products or and provide insurance services through the internet. The Internet not only broaden the sales channels of insurance products, but also promoted innovation and revolution in the insurance industry.The R property insurance company is one of the largest property insurance companies in China, and the development of its Internet insurance started in 2014, later than other companies in insurance industry. But relying on its own special advantages, such as innovation, makes it possible for R insurance company to be one of the forefront companies rapidly.This paper follows a research train of thought from general to specific, from theory to practice, and then combing with literature analysis, case analysis, SWOT analysis, data analysis and other analysis methods, I will summarize the development situation of Internet insurance both domestic and overseas, the business development models, practical significances. Based on the analysis above, I will take the R property insurance company as an example. Then I will analyze the R property insurance company current situation of internet insurance, and give a SWOT analysis on R insurance company’s internet business. Finally, I’ll propose a series of optional counter-measures and suggestions for R insurance company to develop its internet insurance, such as SO、WO、ST and WT counter-measures, combining with theories such as SWOT theory, E-commerce theory, marketing theory, management theory and so on.Theory need to be tested by practice. In this paper, basing on the analysis of Internet insurance, I use a large amount of internal data from R property insurance company, which make it more reasonable and practical. I hope that this article could enlighten R insurance company and other insurance enterprises on their internet insurance.