The Study On Mobile Internet Marketing Strategy Of Pingan Property Insurance Company

The mobile internet era has come with the popularization of the advanced wireless transmission technology and mobile terminal. In the recent years, mobile Internet marketing has become an important research topic. Compared with traditional marketing strategies, mobile internet marketing strategies involve many special characteristics of accurate, interactive, real-time, economy, extensive. The mobile internet has much influence on the development of traditional marketing and Internet marketing. The mobile marketing is getting more and more important in the Insurance Industry. At the same time it also brings to insurance enterprises with opportunities and tremendous challenges.PingAn Property Insurance Company, a pioneer in the industry, is looking for a bigger market share and a new ways to achieve. So, how to optimize the benefit of mobile internet marketing effectively and efficiently will be the key successful factor.This paper first investigates the characteristics of mobile internet marketing. Based on this, we introduce some key concepts of the mobile Internet marketing. According to the basic principles and models of marketing such as 4P,4C,4R, and 41, combined with the present situation of mobile internet marketing of Ping An Property Insurance Company, this paper puts forward in view of the mobile internet E-BIO marketing idea, and discusses the marketing strategy and guarantee measures, which will suggest a feasible suggestion to make a better development of mobile internet marketing to PingAn Property Insurance Company and the industry.