Research On The Strategy Choice Of Chongqing's Automobile Industry “going Out”

China’s auto production and sales have occupied the world’s first position for many years,and maintained a stable growth momentum.As the only municipality in western China,the automobile industry is one of the two pillar industries in Chongqing,and the contribution rate of automobile industry to the whole city industry is about 25%.Chongqing automobile output over more than 3 million vehicles for the first time in 2015 so that it become the largest automobile manufacturing base of China.However,with the increasingly saturated domestic automobile market,increasingly competitive,coupled with the long-term brand of joint-venture brands,and gradually show the trend towards the middle and low-end automotive market.Facing the double squeeze,Chinese car industry is bound to open up overseas markets,promoting the auto industry "going out" will be effective.In the 2015,China proposed and implemented the "one belt one road",so that China’s auto enterprises ushered in a new opportunity.Chongqing,as junction point of "one belt one road" and the Yangtze River Economic Belt,has certain advantages,whether it is geography,traffic,open level or development level.Relying on the preferential policies brought about by "one belt one road",such as trade cooperation,tax relief,financial services etc,Chongqing automotive Industry "going out" will be more convenient.Based on this,the paper try to discuss the "Going out" problem of Chongqing automobile industry under the background of "All the way".The paper defines the concept of the automobile industry "going out" based on the research achievements of domestic and foreign scholars on the internationalization of automobile industry.And then analyzes the development status,main achievements and main existing problems of Chongqing automobile industry.Based on the international management strategy and experience reference of the Western developed country automobile industry;taking "one belt one road" as the background,combined with the comparative advantage of Chongqing Automobile industry,the paper discusses the strategy choice of "going out" of Chongqing automobile industry and puts forward practical policy suggestions.