Research On The Strategic Choice And Safeguard Measures Of Zhengzhou Logistics Industry Under The Background Of The Belt And Road

"the Belt and Road" bring new opportunities for domestic economic development,Zhengzhou city as a key node of the silk road economic belt,with the development of more advantage.As a traditional industry of Zhengzhou,as does contribution for Zhengzhou economy continuously,the logistics industry also faces some challenges.As the national railway line layout concentrated and high-speed rail construction speed is accelerated,the geographical advantage of Zhengzhou logistics industry also showed a trend of decline.Face the new opportunities provided by "the Belt and Road" for development,how to precisely know Zhengzhou logistics industry in the existing constraints faced by the competitive environment,how to accurately grasp the strategic choice of Zhengzhou logistics industry development,how to select the build based on scientific perfect safeguard measures to promote the implementation of the strategic target,all these has become an important problem of Zhengzhou logistics industry should be taken into account.Through to the logistics industry of Zhengzhou in the structure,scale,analyses the current situation of the construction of logistics park,found in its scale,structure,technical problems,and these problems focus on a lack of clear strategic choice for its development.On this basis,using the porter’s competition theory and Michael Porter diamond model to Zhengzhou logistics existing strengths,weaknesses,opportunities and challenges has made the detailed analysis.The analysis results show that under the background of "the Belt and Road",Zhengzhou logistics strategic choice should aim at both international and domestic market at the same time,in the development of international notice its informatization,modernization,specialization and standardization construction,should pay attention to development of upstream and downstream industries in China,relevant industry integration and develop rural market,etc.Zhengzhou logistics,meanwhile,still need in open markets,human resources,government support,the industry association construction efforts,the implementation of the strategic choice for logistics industry to create the perfect safeguard measures.