Research On The Business Model Of Apparel Rental And Sales Based On The "Internet" Sharing Economy

As a necessity for people's life,apparel is showing individualized and diverse needs along with the continuous improvement of living standards.In particular.apparel has been used by consumers as the leading fashion trend in recent years,which has led to the apparel industry new issues:On the one hand,due to the individualized and diversified market demand,a great deal of waste of resources has resulted from the large-scale resource creation and supply.On the other hand,the rapid change of fashion elements has made many consumers enjoy "buy.buy.buy"pleasure at the same time,but also for a large number of idle wardrobe,outdated.impulsive consumer retention beautiful costumes and trouble.At the same time,the high share of apparel expenditures has brought a lot of pressure on consumers.In order to solve the above problems."Internet + apparel rental" as the background.the concept of sharing economic integration.by creating clothing rental platform,integration of high quality apparel resources,the optimal allocation of resources.Not only to meet the needs of users personalized and diverse costumes.but also to provide users with a high quality service experience.while contributing to the development of a green economy and circular economy,while continuing toward the goal of building a resource-saying and environment-friendly society.This article is based on "Internet +" economic background and sharing ideas.to dress rental platform as the research object.the existing related literature review summary of the concept of the value network theory.analysis based on the "Internet+" Shared economic value membership costume rental business model,build value net model.Based on the theory of value net model.combined with business model innovation factors,structures.based on the " Internet +" sharing costume rental business model framework of the economy and the costume rental platform is presented in the business.After analyzing the profit model of the platform.the platform operation and promotion strategy are put forward.Finally from the business model social.localization.mobile.resource characteristic four angles to the empirical analysis by the costume rental platform,are suitable for our country "Internet +"Shared economic costume rental business model development Suggestions.To provide theoretical support for the operating enterprises of the apparel rental platform.and provide theoretical support for the follow-up research on the development of the"Internet +" sharing economy in the apparel rental industry.