Research On The Innovation Mechanism Of The Enterprise Business Model Under The Shared Economy

In recent years,with the booming development of "shared economy" in China,various business models in the field of sharing economy emerge in an endless stream,attracting not only a large number of entrepreneurs,but also an upsurge of investment in capital market at home and abroad.But most of the entrepreneurs and investors to participate in the frenzy of the sharing economy,most become the losers,but there are still those who fought.Our shared economy enterprise business model,the vast majority are from the early imitation of foreign models,but the final success of the shared economic model is not a simple copy of the imitation of foreign,but innovation Chinese localization,especially the combination of innovative power,China's virtual social capital today,some innovation mode has been at the forefront of the world.Therefore,in order for participants to take a more rational view of the development trend of the shared economy,it is necessary to study the innovation mechanism of the business mode of the shared economy.Based on the perspective of the theory of virtual social capital,this paper studies the innovation mechanism of the business model of shared economic enterprises at home and abroad,which is more popular at home and abroad.The effects of virtual social capital on the sharing economy are discussed from social credit dimension,relationship structure dimension and cognitive reciprocity dimension.This paple mainly from the four dimensions of business model innovation elements: interaction of value proposition,profit model,key resources,key process,combined with the new forms of commercial Chinese model to analyze the relationship between the mutual influence of the sharing economy,enterprise business model innovation path and evaluation index,so as to construct the sharing economy business model innovation mechanism model,hoping to share in the economic field of investors or business owners to provide some reference on business model innovation.