The Development Strategy Research Of Hunan Creat Import & Export Company Limited

Hunan Creat Import & Export Company Limited,an import-oriented enterprise,is the distributor of many intentional brands in the rolling stock industry,wind power,military,aerospace and other fields,engaged in importing the related advanced equipment and technology to China and achieved good results.While played as the distributor for a long time,lack of core competitiveness,the company is often tied up by the company distributed.At the same time,more and more companies getting into these markets leads to the competition more and more intense.Under this background,it is necessary to explore and research the future development strategy of Hunan Creat Import & Export Company Limited to achieve the sustainable development.Taking Hunan Creat Import & Export Company Limited as the research object,this paper conducts a system study of the company's development strategy by using the classic strategic analysis tools of PEST,Potter "five forces" model and SWOT etc.First of all,the SWOT analysis matrix is yield based on the system analysis of external macro environment,industrial environment and internal resources and management status;Secondly,the strategy positioning and target is put forward based on this,centralization oriented independent innovation develop ment strategy is developed and the detailed innovative strategy is raised at the aspects of innovative path,innovation personnel and marketing etc.;Finally,the principles and steps of the centralization oriented independent innovation development strate gy is worked out,and the safeguard measures are made from the aspects of human resources,enterprise culture,and finance and organization etc.Through the implementation of centralization oriented independent innovation development strategy,Hunan Creat Import & Export Company Limited will gradually realize the transformation from the brand agent leading mode to independent innovation leading mode in the rolling stock industry,and it has a great practical significance to weaken the role of agent,cultivate the core competitive advantage.At the same time,it also has a certain reference for the transformation and development of other small and medium sized trade enterprises in China.