The Research On Marketing Strategy Of Container Terminal Company In Tianjin Port

With the further deepening of economic globalization and regional integration,the international trade has become more frequent,the port in the international trade in the important position highlighted.Container transport has a convenient,fast,safe,efficient and other unique advantages,countries generally recognized the importance of container transport,increased the development and construction of container terminals,the container terminal between the increasingly fierce competition.The impact of the global economic crisis is still continuing,but China has also taken a proactive macroeconomic policy to deal with the economic crisis.In this context,Tianjin Port in order to take advantage of its location advantages and national strategic superposition and other opportunities to improve the advantages of competition to expand market share,relying solely on the port to reduce the infrastructure is difficult to achieve,and marketing must be soft The combination of strength,a comprehensive analysis of the market environment,develop a reasonable marketing strategy,in order to form a unique competitive advantage.This paper analyzes the current environment of Tianjin Port Container Terminal Company from the macro environment environment,economic environment,technical environment and hinterland situation,competitive environment and so on.Through the analysis of the external environment and the infrastructure And other aspects of the internal environment analysis,summed up its existing major marketing issues.The use of multiple linear regression model to predict the future throughput of Tianjin Port container,that Tianjin Port container throughput in the next few years,a larger increase in the market prospects for the development of good,you can implement intensive development strategies to greater marketing efforts to open up the market The And from the market environment,customer needs and business advantages in the container market analysis of marketing opportunities.According to the previous analysis of the proposed marketing strategy to improve the proposed recommendations.First of all through the market research,training marketing talent and rich marketing tools to improve corporate marketing capabilities;Second,the terminal between the company to establish strategic alliances,cooperation in the development of technology,open up the market,sharing facilities;the terminal company also strengthen the port construction,Speed up the creation of intelligent port;the use of the Internet for customer management,to meet the different needs of customers to improve customer satisfaction;Finally,to improve their bargaining power,improve brand building.Hoping to provide some reference for the future development and construction of Tianjin Port Container Terminal.