Study On The Application Of The Differential Strategy Implementation Of Tianjin Port Container Terminal

With the development of economic globalization, the development of the port has entered into a new era, the competition between ports is from depending on the hardware conditions change to rely on the entire logistics system, the difference of port services, personalized, agile demand increasingly prominent. As the Tianjin Binhai New Area open the portal and the construction of China’s northern international shipping center and the international logistics center of Tianjin port, in the service of opening and development of regional economy, the port of Tianjin to make new and greater contributions.This paper takes the Tianjin port container terminal for the investigation and study object, through to the Tianjin port management condition, environment and the analysis of existing problems, and combining the theory of management, obtained the Tianjin port container terminal to enhance competitive advantage must implement the differentiation strategy of conclusion. In this paper, according to the actual situation of Tianjin port container terminal, designed the implementation plan of differentiation strategy, namely the implementation of service differentiation, market differentiation and the difference of image, and puts forward the analysis of safeguard measures and the expected results, in order to ensure the implementation of the feasibility of the scheme. Hope that through the design and study of this scheme can provide practical significance and guidance for the future development of Tianjin port container terminal.