Research On The Development Of Cold Chain Logistics Of Food Basket Service Express In Zhaoqing

With the development of social economy and the improvement of people's living standard,the demand for fresh agricultural products is increasing day by day,and the cold chain logistics of agricultural products is becoming more and more important.This historical trend of Zhaoqing supply and marketing system,from 2014 onwards,the construction of cold chain logistics to focus on the "vegetable basket" express service,has made significant progress,but further development is faced with some problems can not be ignored,how to solve these problems as soon as possible to become a major issue in front of Zhaoqing supply and marketing system.According to the principle of industrial integration theory,synergy theory and the theory of supply chain management and circulation channel theory,using the methods of literature study,case analysis and investigation on the methods of Zhaoqing supply and marketing "vegetable basket" service express cold chain logistics development present situation,analyzes the existing problems and reasons,based on domestic and overseas experience and Enlightenment of the cold chain logistics,combined with the actual situation of Zhaoqing City,put forward the development countermeasures of Zhaoqing supply and marketing "vegetable basket" service express cold chain logistics.This paper consists of seven chapters.The first chapter is the introduction.It introduces the research background,purpose,significance,research status at home and abroad,and research methods and technology route.The second chapter is the concept and related theories.It introduces the concepts of agricultural products logistics,cold chain logistics and cold chain logistics of agricultural products and the related theoretical basis.The third chapter is the results analysis.It analyzes the hardware construction,software construction,safety guarantee system and the comprehensive benefits of the "vegetable basket" service express line in Zhaoqing.The fourth chapter is the analysis of the problems and reasons,and points out the main problems is the lack of cold chain logistics,the hardware construction of cold chain logistics technology is not advanced,low degree of standardization of cold chain logistics and cold chain logistics,the level of awareness is not strong,put forward the cause of the problem is the lack of overall development planning,insufficient capital investment,professional talents the introduction of advanced technology and less and lack of marketing efforts.The fifth chapter is the reference part,taking the United States,Canada,Japan and Jiangsu and Shandong as examples,this paper introducesthe experience and Enlightenment of the cold chain logistics construction of agricultural products both at home and abroad.The sixth chapter is the countermeasure part,aiming at the problems existing and the causes,put forward the development of cold chain logistics development planning,broaden the corporate financing,the introduction of cold chain logistics professionals,actively promote the cold chain logistics advanced technology,accelerate the implementation of cold chain logistics of agricultural products,increase the standard of perfect cold chain logistics hardware construction and Countermeasures to increase cold chain logistics propaganda.The seventh chapter is the conclusion and prospect.It mainly introduces the conclusions of this study and the content which is worthy of further study.