Study On The Customer Relationship Of Management In The Third Party Logistics Enterprise

In the middle of last century,the concept of the third party logistics enterprises and related ideas began to enter China.Because the social division of labor is becoming more and more detailed,which makes the third party logistics service industry has a huge development space.With the rapid development of China economy,with a sharp rise in market demand,with the rapid development of China’s logistics industry,such as FedEx(FedEx),UPS(United Parcel),DHL(DHL)logistics giants have entered China,because they have many advantages,such as the place of service consciousness,excellent management experience,so the rapid growth of China’s logistics market,to seize a large chunk of the share,China logistics market competition intensified,China’s native local third party logistics enterprises are facing fierce competition and challenges.The third party logistics enterprises in China mainland should be in an invincible position in the competition,it is necessary to carry out customer relationship management,improve service quality,service level and service quality,to improve customer satisfaction and loyalty,thereby enhancing the core competitiveness of enterprises.The main chapters of this paper are as follows: the first part is the introduction,which introduces the reasons,methods and objects of this paper,namely,how to solve the problem of research,research,and how to study and so on.The second part,the theory of customer relationship management is reviewed,which lays the theoretical foundation for the writing of this article.The third part elaborates the basic situation of G company and its customer relationship management.The fourth part introduces the main problems of the customer relationship management in G company.The fifth part puts forward suggestions for improvement.The sixth part,summarizes the full text,draws the conclusion,points out the deficiency and the research prospect.