The Research On Customer Relationship In The Third Party Logistics Corporations

With the quick development of modern science technology and integrative economy of the whole world, every walk of life is paying widely attention to third party logistics. At present, China's logistics enterprises in general, are still in the period of transition to the modern. In such circumstances, as a member of logistics industry third party logistics have a bright future and also the big impact of it. The TPL can go through the test of changing environments depends on whether they meet the market needs or not, and also depends on whether they carry out their business from the perspective of the customer relationship.Based on the principle of CRM and the situations of China's TPL companies this paper aims to put forward a CRM model in order to deal with some problems resulting from less experience in CRM operation. The paper is also to indicate the way how to adopt the model. By improving the four dimensions of Balanced Scorecard we use reformative BSC to estimate the TPL's performance in CRM. At last, we use Attend Logistics Co. Ltd. for case analysis, pointing out the success and weakness in its CRM building as well as some suggestions.