Research On The Third Party Logistics Enterprise’s Customer Relationship Management

With China’s rapid economic development, which has taken huge demand forthird-party logistics services and vigorously support for the logistics industry from thecountry, third-party logistics enterprises in China has gained a good opportunity fordevelopment. But with the rise of various domestic logistics enterprises, the entry of largeforeign logistics enterprises and the increase of individual needs for logistics services,China’s logistics enterprises has been facing severe market competition. At present, thecompetition among enterprises has varied from quality, service, price-roiented competitionto customer-oriented competition. Under this situation, the implementation of customerrelationship management has become an effective means for underway third-partylogistics enterprises in China to compete and develop.The paper first briefly discussed the dynamics of domestic and internationalthird-party logistics enterprises customer relationship management and pointed out thepractical significance of research on third-party logistics enterprise customer relationshipmanagement. Then the paper expounds the necessity for third-party logistics enterprisescustomer relationship management strategy from the ideas and current situation andexisting problems of customer relationship management. Then through analyzing thecharacteristics of third party logistics enterprises and their customers, the paper proposedpractical strategies to implement customer relationship management, including thesegmentation of third-party logistics enterprise customers, implementation of deepmarketing service mode and construction of customer relationship management system.Lastly through research on inland port of Shijiazhuang Limited, the paper collectedrelevant information about the company, combined with the research results of the paperto study the process of implementing customer management, and described the method ofevaluation and improvement of the company’s customer relationship management.