Research On The Tea&tourism Industry Development Of Datian County

The tea industry is one of the leading industries in Datian County.It plays an important role on farmer's increase income,agricultural improvement and rural stability.There are 97.3 thousand mu tea plantation which can produce 4300 tons of tea that is worth 719 million Yuan per year in our county.Farmers ' per capita net income from tea is 1028 Yuan,there are 51300 people engaging in tea cultivation and it provide 14200 jobs(processing,storage and distribution).Nowadays,the scale,output,value and benefits of Datian County's Tea industry have been at peak and even started falling down.A single model of tea cultivation,processing and sale would be difficult to support sustainable,efficient development of tea industry.Datian is a mountainous regions whose tourism development began comparatively late,with the only national AAA-class tourist scenic spot—"Mountain Daxian·beauty of tea" area that is based on tea.How to combine tea industry and the tourism industry,get the primary industry?secondary industry and tertiary-industry combine,improve the proportion of tourism services,and increase the whole efficiency of tea industry.We need to think about and solve all of these problems from now.This article attempts through the investigation and analysis of datian county tea industry,tourism,tea brigade fusion status,advantages and existing problems of the tea tour market to carry out the questionnaire,analysis of the development of the tea tour fusion problems and market potential.Through the analysis of the development environment of the tea brigade,the internal environment and external environment of the tea brigade were compared and developed.Synthetically the tea industry and tourism,and is divided into the eastern,southern,western,northern four areas,scientific and rational development,with tea as the theme,base with tea as the carrier,the integration of tea production and processing,tea lovers to communicate,experience the tea culture,leisure,fitness,vacation,folk customs tourism experience,catering accommodation,common development of synthesis,to build up the ecological tea garden tourist attractions,development elements of tea products for tourism products,the tea industry and tourism industry,and add new meaning to tourism,the rich cultural characteristics to cater to modern life quality leisure experience tourism products demand.Cultivate new tourist highlights and hot spots.By studying the case of places such as wuyi mountain tea tour experience,put forward countermeasures and Suggestions of the development of the tea tour fusion,in order to optimize the industrial structure,relieve employment pressure,drive the local rich,boost the purpose of the transformation and upgrading of tea industry.This paper analyzes the current development status and problems of tea&travel of Datian County by consulting literature,field investigation and questionnaires case.And it offer a proposal of Datian county's tea&tourism development and its spatial distribution pertinently by case analysis and analysis of SWOT theory.Finally we hope it can provide some references for not only the transformation and upgrading of Datian county's tea industry but also the development of Datian county's tea&tourism...