| As a new type of tourism,tea tourism has achieved long-term and steady development in recent years because of its profound cultural heritage and unique tourism experience.Datian County has a history of planting alpine tea for more than 800 years,known as "the hometown of Chinese alpine tea",alpine tea tourism resources are abundant,developing alpine tea tourism is blessed with innate conditions;Simultaneously,Datian County attaches great importance to the development of alpine tea tourism,providing a good policy environment for the development of alpine tea tourism,internal and external conditions work together,Datian County alpine tea tourism shows better development trend.At the same time,some problems are gradually emerging,for example,alpine tea tourism resources are less developed,alpine tea tourism service quality is not high,etc.Therefore,this paper attempts to comprehensively analyze the development of alpine tea tourism in Datian County from the perspective of participating in tea tourism tourists,and then propose countermeasures to promote the development of alpine tea tourism in Datian County,and help the development of alpine tea tourism in Datian County.This paper selects alpine tea tourism of Da xian feng·Tea beauty Scenic Spot in Datian County as the object,through in-depth understanding of the development of alpine tea tourism in Da xian feng·Tea beauty Scenic Spot in recent years,based on careful review,analysis and summary of relevant literature and materials,learning from the relevant model of foreign satisfaction index,construct a tourist satisfaction evaluation index system with 4 first-level indicators,10second-level indicators,and 29 third-level indicators;On this basis,through the field survey of 184 sample data,using SPSS software to perform questionnaire reliability analysis,one-way analysis of variance,satisfaction index analysis,and correlation analysis between various indicators and satisfaction,analysis of the problems of alpine tea tourism in Da xian feng·Tea beauty Scenic Spot from the perspective of tourist satisfaction;At last,based on the perspective of further enhancing the satisfaction of tourists,the paper puts forward six countermeasures for the development of alpine tea tourism in Datian County:Grasp the needs of tourists,clearing up the development of alpine tea tourism in Datian County;Vigorously develop Datian County alpine tea tourism resources;Improve the safety system and transportation system of alpine tea tourism in Datian County;Actively improve the quality of alpine tea tourism services in Datian County;Enhance the perceived value of tourists to Datian County alpine tea tourism;Vigorously carry outpropaganda work,improve the popularity of alpine tea tourism in Datian County. |
