Project Post-evaluation Of Qingdao International Beer Festival West Coast Conference

At present,China is changing the mode of development,and tourism industry has become a sound and rapid economic development of the inevitable choice.Compared with the traditional tourism industry,tourism has now entered a new stage of capitalization,ion and specialization.General tourism project decision-making will be carried out before a certain feasibility study,mainly from the economic aspects of the project's profitability,and the project is completed only a simple summary of the completion of the project,the lack of complete after the completion of the project life cycle of systematic evaluation,Can not be timely to find the existence of the project flaws and improve,can not be similar to the project after the reference case,the role of post-evaluation can not play out.This paper,through literature research,found that China's tourism project in the field of post-evaluation is relatively incomplete,also theoretical and case studies are some deficiencies.Therefore,this paper first introduces the background and the status quo of post-project evaluation and the significance of the post-evaluation of tourism projects and the problems that should be followed.Then,the concepts,types,evaluation methods and evaluation contents of post-project evaluation are systematically reviewed.Based on the main application of comparative analysis on the west coast of Qingdao City,the Beer Festival project after the evaluation,including project objectives evaluation,project implementation process evaluation,project benefit evaluation,project impact assessment,analysis of the main problems in the construction process,lessons learned And put forward as early as possible to establish project and project planning program,strengthen coordination of relevant departments,to strengthen the project site management and other countermeasures and suggestions and other countermeasures and suggestions.