| Since twenty-first Century,the communications industry at home and abroad has developed rapidly.The domestic market of mobile phone users,a substantial increase in the number of broadband users,China Mobile,China Unicom and other large China Telecom,Chinese operators have also increase investment,take cities and seize territory communication infrastructure,facilities and equipment to speed up upgrading.In the field of telecommunications engineering construction enterprises also benefit from such a large environment,both from the scale of enterprises,operating income,or profit margins,have been rapid growth.Especially the construction of 3G network has brought huge construction market share.Although Jilin province belongs to the backward province of communication industry,communication industry has developed rapidly in recent years.It meets the market demand effectively,and the construction market has also developed rapidly.Jilin Heng Yuan Telecom Engineering Co.Ltd is the province of large joint-stock construction company’s main communication technology,communication engineering and other businesses such as car line.In the past two years,major changes have taken place in the field of national communications construction,and investment growth has slowed down;n the province’s market,both the construction of communication projects and the maintenance of the market have all implemented bidding and tendering systems.Profits have been lowered and competition pressure has increased;Within the company there are also new business development constraints,the main business income protection difficulties and other issues.The external environment and internal environment of the company changes,which determines that the company needs strategic transformation urgently.This paper use PEST analysis on the four aspects of company is facing political,economic and social technology and the external environment is analyzed;through the Potter five forces model from the existing competitors,potential entrants,threat bargaining ability of the seller and the buyer bargaining power,substitute five aspects of industry environment analysis of company;the internal environment is analyzed from three aspects,the competition ability of company system,human resources;finally,use the SWOT analysis,facing Jilin Hengyuan telecommunications engineering limited liability company development advantages and disadvantages,opportunities and threats,through the combination of these aspects,and briefly analyzes four kinds of the corresponding strategies(growth,diversification,torsion and defensive).Companies should take advantage of the advantages of the local market,maintain the company brand,and continue to maintain the dominant position of the traditional construction market.The company also do a good job of new business transformation,the existing basis of the development of new business,the company’s existing plant to fully tap the development of automobile maintenance market business,the whole company can mobilize resources,cultivate the ability to find and seize market opportunities.At the same time,for feasibility projects,in full investigation,risk avoidance on the basis of decisive access to the market.Through the above analysis,the company has entered a relatively tight period.The main task is to let the company survive,focus on business,reduce expenses and retain funds.Through difficulties,the company will get new opportunities for development.At the same time,the company should carry out the transformation and formulate the strategy of the company’s development and transformation.In combination with the vision,mission and values of the company,the strategic objectives of the company’s development are set up.Through the implementation of transformation strategy,the company should take advantage of its advantages in the local market,maintain the brand of the company,continue to maintain the dominant position of the traditional engineering and construction market,firmly grasp the communication engineering,and make preparations for the construction of 5G project.Through measures to save energy and increase efficiency,we will get through the difficult period and make full use of the advantages of theindustry and occupy the market as much as possible without loss,so as to ensure the progress of construction quality and strive for better development opportunities after the market shuffle is completed.The company should further diversify its development and continue to do well in the development of existing new businesses.We should fully tap the existing plant of the company,fully develop the automobile maintenance market business,mobilize the available resources of the company,and cultivate the ability to discover and seize market opportunities.In the main business,we will strive to reach 300 million in 2020 and more than 2 million in new business.In order to better implement the strategy of the company’s transformation and development,Hengyuan company should do a good job.By improving company management system,carrying out human resources reform,reforming shareholding system and power system,we should enhance cohesion and enhance our sense of crisis and strive for better transformation and development strategy. |
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