Enterprise Development Strategy Research In Qinhuangdao Telecom Company

Is forearmed unpreparedness spells failure, in enterprise is concerned, its meaning isparticularly important.Along with our country market economy system of perfect andnational economic society develops rapidly, derived from the western modern strategicmanagement theories increasingly prosperous, more and more growth-oriented enterpriseswill be more time and energy into development strategy research, struggle through thestrategic management theory in the practice of enterprise, and explores the scientific andfeasible development path, and help enterprise development and growth.This paper to state-owned backbone enterprise Qinhuangdao Telecom Company asthe research object, in large collection in the communicatiao at home and abroad andenterprise information material, and on the basis of reference to the foundation of theenterprise strategy management theory and research method, the integrated use of PESTanalysis, Five Competitive Forces Competition Model, the SWOT analysis methods forthe Qinhuangdao Telecom Company Of internal and external environment resourcescomprehensive analysis, proposed further advance the development of strategic thinkingand suggestions, hopes to soon be out of difficulties, revive enterprise of QinhuangdaoTelecom reference.In this paper the structure, first of all, for strategic management theory are brieflydescribed, for enterprise development strategy research will provide a theory basis.Second, with the current macroeconomic situation and Qinhuangdao Telecomdevelopment present situation, the Qinhuangdao Telecom Company of internal andexternal environment is analyzed, were from hindering the development of the enterprisekey strategic elements. Once again, to the enterprise internal and external environment keystrategic elements in comprehensive evaluation, and points out that the enterpriseobjective facing opportunities and challenges, and the advantages of the enterprise itselfand the existing weakness.Finally, from the strategic height of that enterprise development target anddevelopment strategy, and indicated the Qinhuangdao Telecom Company. of the future direction of development, and put forward the relevant measures to ensure theimplementation of the strategy.