The Research Of Nanjing Telecom Engineering Company Development Strategy

In recent years, the communication industry in the great changes of China telecomindustry, strategic transition is the full implementation of. A new round of networkconstruction, provides enormous opportunities for post and TelecommunicationsEngineering industry. Nanjing posts and telecommunications engineering company as amember of the posts and telecommunications engineering industry is facing newdevelopment opportunity. However, with the transformation of China telecom industry,great changes have taken place in the relationship between posts and telecommunicationsengineering enterprises and telecom operators, in the face of the new market situation, theNanjing post and telecommunications engineering company only on the objective analysisof the external environment factors, appropriate development strategy, can be a benigndevelopment.This article reviews the domestic and abroad, the theory of strategy management todigest, study, extracted from the research on the development strategy of Nanjing post andtelecommunications engineering company’s ideas. And with the methods of literaturereview, interviews, PEST analysis, five forces model, value chain analysis, SWOTanalysis and other tools, combined with the company’s actual situation, analyzes variousfactors related to the strategic plan of Nanjing post and telecommunications engineeringcompany, formulated the "become to the market as the center, take the customer as themain line, optimization business structure, develop high quality business actively; to makethe company become a reasonable organization, perfect management, pay close attentionto the common development of employees and enterprises, so that the majority ofemployees share the results and benefits of enterprise development, common development,in Nanjing Province in East China first-class, well-known, have the certain influence,communication construction enterprise can radiate key parts of the country." Strategic goalthree stages and each stage of Nanjing post and telecommunications engineeringcompany’s overall development strategy and development strategy. And on this basis, thefunction of corporate culture, brand strategy, marketing, quality, human resources five aspects and its implementation, in order to ensure the implementation of the strategy anddevelopment of Nanjing post and Telecommunications Engineering company.