Research On Supply Chain Management Optimization Of B Company

In the new century,with the development of the global integration process and the rapid development of various advanced technologies under the background of information technology,the supply chain has made great progress.In the modern market competition,the competition among enterprises has evolved into competition between supply chains.Supply chain has become the new development direction of enterprise management and competition mode,and it is especially important for promoting enterprise core competence.B company is a research and development,manufacturing,marketing in one,has 3private brands of specialized power tools multinational enterprise group,was founded in the last century,90 s.After more than 20 years of development,B has become a large multinational group with customers in more than 100 countries and regions worldwide.But with the expansion of the company scale,the supply chain management problems have gradually emerged,and become an important factor restricting the further development of B company.This paper takes the B company as the research object,based on B's existing supply chain management business process analysis,find out the B company existing problems in supply chain management,such as organizational structure,low operation efficiency,low level of information confusion of supplier management,logistics management confusion,then aiming at these problems using the theory supply chain,optimize the supply chain management of B company from different dimensions,through organizational restructuring,strengthen the integration of supply chain information,strengthening the management of suppliers,adjust the logistics management mode,improve the overall efficiency of the operation of the supply chain,thereby improving the core competitiveness of B company.This paper provides efficient optimization scheme for B company to improve thelevel of supply chain management,it is also hoped that this research can provide reference to the enterprises in the same industry in the optimization of supply chain management,find the suitable enterprise supply chain management solutions to optimize the case.